Does a day go by when you don’t hear about social media?
Social media marketing isn’t just about maintaining accounts on Facebook, Twitter, and YouTube, but actually driving targeted traffic to your site. Some specific strategies include fan acquisition, working on building Twitter followers, and optimizing videos on YouTube. The integration of Google +1 into local search results is of particular importance.
In 2012, developing a social media strategy isn’t an option…it is a MUST!