How to survive the Google Panda attack

Googles Panda update has been wreaking havoc since it initially rolled out in 2011. Many sites that had been overoptimized have disappeared from their previous top 10 rankings. The aims of Panda are noble: to remove poor quality sites from the top of Google’s results pages. Or as Matt Cutts, Google’s head of spam, puts it in a blog post announcing Panda. “This update is designed to reduce rankings for low quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.” Unfortunately many legitimate sites got cut as well. No one really knows the algorith with the exception of a few people at Google, but one thing is clear…CONTENT is king!!
So todays tip is simple, if you have a stale site or blog full of old content, refresh it now…or be ready for the Panda slap!!!!
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